A client project for Alexander Clementine Ltd, a fashion brand based in London. The brief was shooting photographs for their website and social media, showing the product in different settings and its potential styling options, with an overall chic vibe.
Working on the Alexander Clementine shoot, the aim was to create three sets of photographs: editorial photos for large web and print usage; catalogue photos with a plain backdrop, to display the clothes on the website; and candid photos, mainly for social media use.
Through both natural and studio lighting, varied angles and poses, and an overall playful quality, the photographs make the product look stylish and versatile.
Editorial
catalogue
Candid

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